About the 2025 Tech Buyer Preferences Survey

What is the primary way you identify leading solutions?

What is the top reason you research new solutions?

What initial touchpoint would best capture your interest?

What will make you most likely to trust a vendor's marketing claims?

What type of content do you find most engaging when researching technology?

What is most important in how vendors frame case studies?

What is the most important factor in the buying decision for new technology?

What makes a technology solution most relevant to your needs?